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La Mer was established in 2001 by Martine Ilana. The idea originated with Martine, whom desired to create a simple, stylish and feminine watch. Martine uses travel as her anchor for design, as she seeks a rich color palette and quality materials from around the world. Chains are 14k gold or rose gold- or silver-plated. La Mer uses genuine leather and all watch chains/straps are handcrafted in USA. The faces are 14k gold or rose gold- or silver-plated and are Japanese movement. The watch is assembled in the US.