Americans Don’t Like Shopping in Jewelry Stores
Thursday, March 19th, 2009News Flash!! According to National Jeweler Network, “professional researchers spent three years visiting jewelry stores across the country and, … based on consumer experiences, came to the conclusion that Americans don’t like shopping at jewelry stores.”
30% of consumers said that they had visited stores that they would never go back to. 80% of women would prefer to shop at a clothing store or book store.
Do you wonder who did this survey? And when and where? Did they ask about bathing suit shopping???? (And don’t get me started on “fat” mirrors.)
Thank goodness the web is here.
Take your shopping however and whenever you want it. We won’t snub you for “JUST LOOKING” and we won’t mind if you come back over and over and over and over again to do it. In fact, we love that. Bring your friends too.
We totally get that women and men shop differently (helloooo??!!!) and this is especially true when it concerns shopping for female adornment, aka, jewelry and accessories.
You want to savor the experience; delve into it; review it again and again to make sure you are on the right track. “The research shows that consumers browse [jewelry store] windows and displays six to 12 times … to see what’s new.” You need a comfort level with whatever intrigues you. It’s just not often about getting things DONE for its own sake. You want to pre-shop and make your case if it’s something you need to “campaign” for.
So go to town on our site. The more times, the merrier. We are happy to have you join us here. And, please let us know if there is anything we can to do make you even more comfortable. We’d be happy to do it!

















